Case Study: Cognexo

Duration: April 2024 – Present

Website: https://cognexo.com/


Testimonial:

"We found Hayley and BE YELLOW (almost) by accident – but what a happy one! Within weeks, we saw results with features in tier-one and industry press. Hayley’s energy and ideas are unmatched. In 20 years of working with PR teams, this has been the best experience. We look forward to a long partnership."


Case Study:

Cognexo (formerly Cognito Learning) sought PR support to publicise a full rebrand and expand its presence as a thought leader in employee experience and inclusivity.


Background:

Cognexo is an AI-led platform that supports onboarding and staff development to improve engagement, wellbeing, and retention. Their technology personalises employee learning and boosts workforce productivity.


PR Strategy & Execution:

Conducted a business audit to identify newsworthy angles.

Interviewed the CEO and joined a platform demo to shape messaging.

Targeted key journalists with tailored pitches and topical stories.

Organised research campaigns and events to amplify exposure.

Facilitated partnership with a neurodiversity consultant for endorsement.


Campaign Objectives:

Increase Brand Awareness – Raise visibility within Business, HR, and L&D spaces.

Enhance Brand Perception – Position the CEO as a forward-thinking thought leader.

Improve SEO – Gain high-authority backlinks to improve domain authority.

Publicise Research – Share Cognexo’s internal research with media.


Results:

32 pieces of coverage including tier-one media and trade publications.

Direct SEO improvements and increase in domain authority.

Ongoing relationships built with key press and partners.


Coverage Examples:

LBC (https://www.lbc.co.uk/opinion/views/katy-perrys-spaceflight-wasnt-a-giant-leap-for-womankind-dei)

Fortune (https://fortune.com/2024/06/14/whole-foods-ceo-jason-buechel-least-favorite-type-of-worker/)

Raconteur (https://www.raconteur.net/cfo/a-slice-of-the-pie-how-cfos-can-set-up-share-schemes-that-work)

TopicUK (https://topicuk.co.uk/cognito-learning-unveils-exciting-rebrand-to-revolutionise-the-employee-experience/)

Newsweek (https://www.newsweek.com/brave-woman-praised-making-tweaks-coporate-email-1901317)

Maddyness (https://www.maddyness.com/uk/2024/06/08/how-to-create-a-positive-onboarding-experience-10-strategies-for-smes/)