Case Study: Firebird / Rachel Morgan-Trimmer

Duration: September 2024 – Present

Website: https://askfirebird.com/


Testimonial:

"It took me a long time to find a PR company I could work with – BE YELLOW exceeded my expectations from the outset. They're fast, ambitious, and genuinely lovely to work with. They've gone above and beyond from day one."


Case Study:

Hired to promote Rachel’s book and enhance her public profile as a neurodivergent consultant and expert.


Background:

Rachel is the CEO of Firebird and author of How to Be Autistic. She works to improve DEI practices through public speaking, thought leadership, and media education.


PR Strategy & Execution:

Created tailored thought leadership content.

Collaborated on reports, campaigns, and commentary with other experts.

Secured keynote speaking opportunities, including Elite Business Live.

Organised a roundtable for Neurodiversity Celebration Week.


Campaign Objectives:

Increase Brand Awareness – Build visibility across business, HR, DEI, and consumer sectors.

Enhance Brand Perception – Position Rachel as a go-to expert in neurodivergence.

Generate Speaking Opportunities – Land keynotes and panels.


Results:

Coverage in Entrepreneur, People Management, HR Magazine, Management Today, HuffPost, Psychologies, and more.

Ongoing media placements continue to build brand equity.


Coverage Examples:

Entrepreneur (https://www.entrepreneur.com/en-gb/entrepreneurs/wired-for-inclusion/487965)

People Management (https://www.peoplemanagement.co.uk/article/1897327/exclusive-half-employees-feel-undervalued-lack-enthusiasm-work-study-finds)

HuffPost (https://www.huffingtonpost.co.uk/entry/i-was-diagnosed-with-autism-at-46-heres-5-things-ive-learned_uk_673f243ce4b0c54237c3e164)

Psychologies (https://www.psychologies.co.uk/are-you-adhd-masking-heres-how-to-tell/)