Case Study: Chantal Gautier

Duration: September 2023 – September 2024

Website: https://chantalgautiertherapy.com/


Testimonial:

"My experience with BE YELLOW has been extremely positive. Collaborating with Hayley and her team has significantly increased my media exposure. Hayley is highly knowledgeable, well-connected, and consistently brings warmth, authenticity, and professionalism to every interaction. I would highly recommend BE YELLOW"


Case Study:

Ongoing campaign to boost Chantal’s profile as a leading sex therapist through expert commentary and thought leadership.


Background:

Chantal is a highly regarded therapist working across sex, relationships, and identity. The brief was to increase her presence in relevant lifestyle and progressive publications.


PR Strategy & Execution:

Developed bespoke media pitches across topics such as polyamory, sex taboos, and LGBTQ+ inclusion.

Targeted high-impact lifestyle and culture press.

Positioned Chantal as a trusted expert for ongoing commentary.


Campaign Objectives:

Increase Profile – Build brand visibility in target publications.

Thought Leadership – Drive coverage that reflects her unique voice and insight.


Results:

Coverage in Dazed, HuffPost, Stylist, Vice, Glamour, The Independent, Gay Times, Pink News, and Refinery29.

Introduced Chantal to new client audiences and secured long-term press relationships.


Coverage Examples:

Vice (https://www.vice.com/en/article/wxjzam/cost-of-living-crisis-polyamory-polycules-downsizing)

Glamour (https://www.glamourmagazine.co.uk/article/sigma-male)

The Independent (https://www.independent.co.uk/life-style/affairs-marriage-relationships-cheating-partner-b2398027.html)

Gay Times (https://www.gaytimes.co.uk/in-partnership-with/this-is-how-trans-and-non-binary-people-are-using-sex-toys-to-explore-their-gender/)

HuffPost (https://www.huffingtonpost.co.uk/entry/the-cost-of-living-is-messing-up-more-than-just-our-sex-lives_uk_65686371e4b07b937ff3a9ac)

Refinery29 (https://www.refinery29.com/en-us/dating-relationship-connection-vs-compatibility)