Case Study: Women of a Certain Stage

Duration: October 2023 – September 2024

Website: https://www.womenofacertainstage.com/


Case Study:

Ongoing PR campaign to raise awareness around menopause health, workplace policy, and support in the lead-up to Menopause Awareness Month.


Background:

Lauren Chiren is an award-winning menopause trainer and founder of Women of a Certain Stage. Her personal journey through early perimenopause led her to build a business supporting menopause education and wellbeing, with clients including Nike, Amazon, and Zenith.


PR Strategy & Execution:

Delivered ongoing media campaigns tied to health, employment, and culture.

Developed educational and inclusive resources to inform broad audiences.

Worked with press, partners, and policymakers through roundtables and events.


Campaign Objectives:

Long-Term Impact – Highlight the benefits of strong workplace menopause policy.

Cultural Competence – Educate men and women on menopause and inclusivity.

Address Inequalities – Tackle gaps in women’s health education.

Sustained Engagement – Maintain dialogue across sectors.

Policy Change – Influence public and private sector policy through PR and lobbying.


Results:

Coverage in national media and healthcare titles.

Direct engagement with policymakers and influencers.

Lauren awarded Freedom of the City for her impact.


Coverage Examples:

BBC (https://www.bbc.com/news/uk-england-bristol-68347945)

Women’s Health (https://www.womenshealthmag.com/uk/health/a60123621/iwd-2024-inspire-inclusion/)

Personnel Today (https://www.personneltoday.com/hr/why-menopause-champions-are-important-for-inclusion/)

CityAM (https://www.cityam.com/menopause-forced-me-to-leave-my-job-no-other-woman-should-go-through-the-same/)

Reader’s Digest (https://www.readersdigest.co.uk/health/menopause/how-to-navigate-the-financial-impact-of-the-menopause)