Case Study: Envoku (Live Group)

Duration: October 2024 – December 2024

Website: https://www.envoku.com/


Case Study:

Hired by Live Group to launch their new events platform, Envoku, with a focus on inclusion and personalisation.


Background:

Envoku was developed to make events more inclusive, personalised, and engaging. The platform supports companies in building better event experiences through innovative tech and human-centred design.


PR Strategy & Execution:

Promoted the platform across HR and business press.

Developed thought leadership content aligned with market trends.

Produced a podcast series featuring experts in inclusion and leadership.


Campaign Objectives:

Increase Brand Awareness – Drive awareness of the platform among HR, events, and business communities.

Enhance Brand Perception – Establish Envoku as a leader in inclusive event design.


Results:

25 pieces of coverage secured within 3 months.

Coverage across tier-one business and HR publications.


Coverage Examples:

People Management (https://www.peoplemanagement.co.uk/article/1896861/cost-disengaged-employees-%E2%80%93-companies-turn-around)

Maddyness (https://www.maddyness.com/uk/2024/11/21/redefining-inclusion-5-steps-to-embrace-and-empower-neurodiverse-talent-at-work/)

HR Now (https://www.hr-now.co.uk/article/80767/the-cost-of-disengaged-employees--and-how-companies-can-turn-it-around)

Management Today (https://www.managementtoday.co.uk/six-ways-ceos-harness-intelligent-connections-business-transformation/indepth/article/1898039)

TechRound (https://techround.co.uk/business/experts-comment-what-does-hr-look-like-in-2025/)

Future of Work (https://thefutureofwork.pro/engaging-for-impact-why-companies-must-tackle-disengagement-to-thrive-in-the-talent-arms-race/)