Why should you care about ethical influencer marketing?
As customers get more savvy and look towards authenticity, ethical influencer marketing is essential in building trust, loyalty and connection 🙏
Influencer marketing can be a controversial marketing strategy.
Brands that prioritise authentic, honest and socially good campaigns that aren't just about 🤑 will see higher engagement and conversion rates.
But how can businesses develop ethical and engaging influencer campaigns? 🤷♀️
So here are our tips on Ethical Influencer Marketing.
Campaigns must be;
️ ✅ Transparent
️ ✅ Authentic
️ ✅ Compensative
️ ✅ Advertising and data compliant
️ ✅ Diversity and Inclusion led
️ ✅ Socially impactful and purpose led
️ ✅ Focused on long term relationships
️ ✅ Goal orientated
By prioritising all of the above, brands and businesses can navigate the complex landscape of influencer marketing with integrity, and develop value driven campaigns that make an impact 💥
Hayley x
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